Revenue and Cost Reports
What This Report Shows
The Revenue and Cost Report summarises your business performance for a selected date range. The key metrics are:
| Metric | What it means |
|---|---|
| Total Revenue | The sum of all payments recorded on completed sales orders in the period. |
| Cost of Goods Sold (COGS) | The direct cost of the products you sold — materials, labour, machine time, and overhead allocated to those units. |
| Gross Profit | Revenue minus COGS. The money left over before non-production expenses. |
| Gross Margin % | (Gross Profit / Revenue) × 100. The proportion of each euro of revenue that is profit. |
The Monthly Breakdown
Below the summary figures, the report shows a bar chart and a table breaking revenue and cost down by month. This lets you spot seasonal patterns, the impact of a price change, or a month where costs spiked unexpectedly.
Using the Date Range Selector
The date range filter at the top of the report controls which sales orders and production orders are included. Common selections:
- Last 30 days — a quick current-state check.
- Last 3 months — enough history to see trends without noise.
- Year to date — useful for tax or annual planning purposes.
- Custom range — compare a specific quarter this year to the same quarter last year.
What Gross Margin Tells You
As a benchmark: most sustainable craft businesses operate at 40–60% gross margin. Below 30%, there is too little left to cover overhead and reinvest in the business. Below 10%, the business is effectively working for free.
If your gross margin is consistently below 40%, the most likely causes are:
- Labour time is underestimated in product costs.
- Material costs have risen but selling prices have not been updated.
- Overhead is not being allocated to products.
- Selling prices were set too low from the start.
Reading the Data: Revenue Up, Margin Down
One of the most important patterns to recognise: revenue can increase while margin falls. This happens when costs rise faster than prices. For example:
- Q1: Revenue €4,200, COGS €2,400, Margin 42.9%
- Q2: Revenue €5,100, COGS €3,300, Margin 35.3%
Revenue grew by €900, but margin fell by 7.6 percentage points. The most likely explanation: material or labour costs increased in Q2 without a corresponding price increase. The Top Products and Margin Trends reports can help you identify which products are responsible.
What to Do with the Data
- If gross margin is below your target, review product costs in CrafterBy and compare them to current selling prices.
- If a particular month shows a cost spike, look at production orders from that period — did actual material or labour costs exceed the product spec?
- If revenue is growing but profit is not, look at the Category Breakdown report to identify which product lines are dragging the average down.
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