Top Products Report

What the Top Products Report Shows

The Top Products report ranks your products across three dimensions:

• By revenue — the products that generated the most income in the selected period.
• By gross profit — the products that contributed the most profit after deducting production costs.
• By units sold — the products you sold the most of by quantity.

You can view each ranking separately using the tabs at the top of the report. The table for each view shows product name, category, units sold, revenue, cost, and gross profit for the period.

Why the Three Rankings Matter

High-revenue products are not always high-profit products. High-volume products are not always high-revenue products. All three rankings tell a different story, and the differences between them reveal where to focus your effort.

The Tea Light vs Luxury Candle Example

Consider a candle business with two product lines:

In the revenue ranking, tea lights are first (€300 vs €280). In the profit ranking, luxury candles are first (€124 vs €70). In the units ranking, tea lights are far ahead (200 vs 10).

If you only looked at revenue or units, you would conclude that tea lights are your most important product. If you look at profit, luxury candles are almost twice as valuable to the business despite generating similar revenue and selling far fewer units.

Using the Report to Focus Production Effort

Production time is finite. The Top Products report helps you answer: where should I spend my production hours?

For the most complete picture, compare gross profit per unit to your estimated production time per unit. A product with high gross profit but very long production time may earn less per hour than a simpler product with moderate profit but fast production. Use this analysis to:

• Prioritise products that combine good margin with reasonable production time.
• Reconsider products that rank high on revenue but low on profit — they may need a price increase or a cost review.
• Identify high-volume, low-profit products that are consuming significant production time for limited return.

Products to Consider Discontinuing

If a product consistently appears low on both the profit and units rankings, it is consuming your time, your materials, and your mental energy for minimal return. The Top Products report makes it easy to identify these candidates. Before discontinuing a product, check whether the issue is pricing (too low) or cost structure (too high) — sometimes a price revision is all that is needed.

Combining with Margin Trends

If your overall margin is declining, use Top Products to identify whether the decline is driven by a specific product or is spread across your range. A product that has dropped in margin may have a cost problem that has not been noticed. Cross-reference with your production orders for that product to see whether actual costs are matching your product specification.